Honoring a Legacy Gala: Projection Mapping for Dean Robertson

Event Staging

Client Background

The Wharton School of the University of Pennsylvania was founded in 1881 as the first collegiate business school, and is recognized globally for intellectual leadership and ongoing innovation across every major discipline of business education.

Event Summary

Thomas Robertson served a seven year term as Dean of Wharton from 2007 to 2014. Throughout his career he championed global engagement, strong cultural innovation and business as a force for good. Upon rejoining Wharton as a Professor of Marketing, a group of family, friends and colleagues celebrated his astounding accomplishments.

Client Needs

A celebratory environment that was beautiful yet reserved.
A professional technical staff that has a working knowledge of supporting Dr. Amy Gutmann, President of The University of Pennsylvania as well as other high level presenters.
Assistance around developing and integrating the theme of Dean Robertson's accomplishments into a cost-effective set design utilizing the existing venue decor and architecture.
A production company that could work in a highly secured venue with very strict guidelines and a very narrow window for set up.

The IMS Solution

In addition to providing audio coverage and dramatic uplighting throughout the room, IMS "mapped" a digital scenery backdrop which seamlessly transitioned from one look to the next throughout the evening.

IMS utilized a combination of antique map imagery, gold and Prussian blue color accents to match the venue architecture, event theme and dozens of client provided photos that highlighted Dean Robertson's vast achievements throughout the years.