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By OpenSpark

Achieving the Best ROI for Meetings/Events

As all meeting professionals know, the only way to prove success of a meeting or event is to measure. You should start out with a set of objectives that will demonstrate whether your event was a success. By setting KPIs at the initial stages of planning, you will be able to better gauge just how successful it was.

By OpenSpark

Ensure ROI in Today's Economy: Don't Slash Event Marketing Out of Your Budget

Event Staging

All too often, companies see event marketing as an expense rather than an investment, especially during economic crises. In today's industry, event marketing is being used to assist in reducing the overall cost of running a business. Even if your marketing budget is small, planning an event is a strategy that generally produces a high return on investment (ROI), ensuring brand awareness and 'top of mind' status.

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Achieving the Best ROI for Meetings/Events

Ensure ROI in Today's Economy: Don't Slash Event Marketing Out of Your Budget