event strategy
Extend Your Reach: The Power of Virtual and Hybrid Events
Budgets are tighter. Travel is unpredictable. Attendance patterns are shifting. Yet your event doesn’t have to lose momentum. Virtual and hybrid formats redefine what’s possible, and continually offer planners new ways to engage audiences, extend content life, and reach beyond the ballroom.
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Why Every Detail Matters in Investor and Year-End Meetings
Investor, shareholder, and year-end meetings are high-stakes events where clarity, confidence, and credibility are on the line and every detail matters, from financial transparency to leadership visibility. These meetings are where organizations communicate performance, strategy, and vision. A small glitch - poor audio, a delayed webcast, or a mismanaged presentation - can distract from the message and undermine confidence. The higher the stakes, the less room there is for error.
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The Dreaded AV RFP
Are you ready for a cringe-worthy cheerleading chant? "A-V, R-F-P. You need this stuff, now buy from me." We can all agree that the thought of our tech team with pom-poms and fist-pumps sounds particularly painful. Unfortunately, that often pales in comparison to the feelings that well-up through the actual process of going out to bid for AV services.
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Tips to Keep the Momentum Going Long After the Meeting
Today’s meeting planners are challenged by their internal and external clients to keep the momentum of a meeting going well after it concludes. Here are some ideas that may help keep your event front of mind with the attendees after they have departed.
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What is DiSC?
William Moulton Marston, a physiological psychologist with a Ph.D. from Harvard, introduced the DiSC Behavior Model in his 1928, <em>Emotions of Normal People</em>. In the book, he introduced his theory on the impact that human emotions have on behavior and how behavior may change over time. His goal was to identify practical explanations that would help people understand behavior and how to better relate with others.
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How Does the Global Economy Affect the Meeting Planning Industry?
The meetings and events industry is affected by many factors, and the global economy is a big one. Even if your events are held only in the U.S. or even in one region of the country, the global economy has an impact on your budget.
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How to Plan a Meaningful Experience, Not a Meeting
More than 220 million meetings are conducted in America each month. Because I’m an entrepreneur who’s providing the fastest-growing network of meetings and conference venues in the U.S., you would think I’d be doing cartwheels and flips over this opportunity.
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Spending $5,600/week on meetings?
The truth: Your meetings are costing you… Say you have 10 employees making $70K/year. They are getting paid $35/hour. Put them all in a room for 1 hour and that meeting just cost you $350…BUT a survey conducted by Harris Poll found that U.S. employees spend about 40% of their time at work in meetings. Now you are spending about $5,600/week on those 10 employees going to meetings.
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4 Ways to Engage Attendees in Breakouts
If you’re looking for ways to spice up your breakout sessions by increasing engagement, and interactivity between attendees and course leaders, consider utilizing these technologies.
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Event Tips from 4 Association Planners
I recently spoke with professional association event planners about how they achieve successful meetings.
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