augmented reality
Tim Cook sees a bigger future for AR than VR
Apple's CEO tells ABC News that augmented reality allows people to be more "present" than virtual reality.
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Lessons from Pokemon: Should We Do Something Just Because We Can?
The newest app to cause a craze this summer is Pokemon Go, released in July. Pokemon Go is a game that brings Pokemon characters to life on the screen, placing them into your view of the world on your screen. How does it place on-screen characters into the world as you see it? The answer is Augmented Reality.
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Ten Techs Trending Now!
The future of event staging technology will focus on engagement, personalization, augmentation and collaboration. Attendees already crave the ability to work smarter and more productively together. Building stronger personal connections while being able to navigate through clutter and non-relevance is ever-present. The need to WOW an audience never left, but is evolving faster than many can adapt.
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2016 Event Technology Forecast
Every year, there seems to be countless new applications and technology offerings that promise to change the landscape for event design and improve your attendee engagement, or marketing initiatives.
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IMS in Mid-Atlantic Events Magazine
Check out the article about Augmented Reality written by our content creation and production coordinator, Tim Wingert, that is featured in the current issue of Mid-Atlantic Events Magazine.
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The New Reality: Not Virtual…but Augmented
Prior to the 21st century, much of the hype about Virtual Reality was based upon the excitement of experiencing a newly imagined and artificially created world in which someone could be placed to act and experience as they wished. Grand scenarios of virtual reality were forecasted as scientists and culture experts predicted VR in ways that incited visions of the incredible worlds created in the famous “Holodecks” from the fictitious Star Trek universe.
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Augmented Reality - Creating a New Sensory Experience for Meetings & Events
Wikipedia defines Augmented Reality (AR) as "a live, direct or indirect, view of a physical, real-world environment whose elements are augmented by computer-generated sensory input such as sound, video, graphics or GPS data.
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