As everyone knows, talking heads and basic PowerPoint presentations at meetings are almost extinct. EVERYONE (not just Millennials) wants to be entertained and be brought personally into the meeting experience. This has been proven to be most effective with carefully planned video pre-production and on-site live streaming. It is crucial to work with your AV/Video Production team at the very beginning stages so that you get the best possible ROE – Return on Experience - for your meeting attendees.
Staying in front of changes in the professional AV market can be challenging. The technology is changing every day and the consumer market now drives the professional market. Some would say the tail is wagging the dog. This really became the case when HDMI was introduced as a standard for home video and professional AV has never been the same.
The 2014 Primary Immune Deficiency Diseases North American Conference in Baltimore, Maryland would bring together over 400 physicians and researchers discussing the care of patients with immunologic and inflammatory disorders through workshops, lectures, poster sessions and panel discussions. Several months before the event, the client approached IMS to discuss a need to increase awareness, visibility, attendance and sponsorship. IMS had worked with the client for Event Staging services at previous events in Miami and Chicago.
Audience, Message, Tone, Style, Length, Delivery Format: These are all elements of a video production project that, if not thought out ahead of time, can add cost and time to your project.
Projection mapping, also known as video mapping, is a dramatic and exciting video technique that is used to turn everyday objects (or even buildings) into display surfaces for video projection. The end result is a fully customized display with an unmatched “wow factor” for your event.
For many years video has been the most powerful and engaging form of communication. Professionally produced video content has the ability to deliver substantial and memorable impact on its viewer, but it can also be a double-edged sword. If your content creates the wrong impression or isn’t impactful, people will remember you – but for the wrong reasons.