Social Media can play an important role in organizing an event. Involve your existing attendees by posting questions to Facebook, last year’s event group, or Twitter to gather interest and insight as to what your previous and prospective attendees would like to see, hear and experience.
Kodak invented the first digital camera in 1975, but at its height Kodak also controlled 90% of the market for film in the US. So instead of pushing this new technology, Kodak held back and focused on their primary revenue source. Fast forward to today when everyone has a camera on their phone, and depending on your demographic, perhaps you have a stand-alone digital camera.