Now more than ever, it is imperative for companies to effectively communicate with employees, shareholders, customers, media, and other key stakeholders.
Each individual has his or her own perception of reality. The implication is that because each of us perceives the world through our own eyes, reality itself changes from person to person. While it’s true that everyone perceives reality differently, reality could care less about our perceptions. Reality does not change to adapt to our viewpoints; reality is what it is.