According to a recent survey by Commercial Integrator, video walls are no longer limited to retail and entertainment venues, and are increasingly being adopted by corporations, educational institutions, and healthcare facilities.
From crystal clear audio to stunning visual effects to imagery and lighting that take functions to a whole new level, these technologies have an impact on virtually every facet of an event from start to finish. Here, industry experts in the field of meeting and event technology offer insights and observations about what’s new and exciting for group functions in 2018 and beyond.
In-person events are still widely considered the most effective business-to-business (B2B) tactic (69% of marketers agree), but 60% also place video in the top five tactics.
The IMS Productions Department was approached to create an ultra-high resolution, 360 degree, interactive video tour for each of the 5 laboratory spaces. The final product was initially to be used at an industry trade show event 3 weeks away, and then permanently visible on their public website.
The 2014 Primary Immune Deficiency Diseases North American Conference in Baltimore, Maryland would bring together over 400 physicians and researchers discussing the care of patients with immunologic and inflammatory disorders through workshops, lectures, poster sessions and panel discussions. Several months before the event, the client approached IMS to discuss a need to increase awareness, visibility, attendance and sponsorship. IMS had worked with the client for Event Staging services at previous events in Miami and Chicago.
Audience, Message, Tone, Style, Length, Delivery Format: These are all elements of a video production project that, if not thought out ahead of time, can add cost and time to your project.
A “Celebrating Our Heritage” event was to be held in conjunction with the AOA Conference at the National Constitution Center. Several weeks before the event, the Salus University marketing team contacted IMS to discuss utilizing video to increase awareness and financial support of their initiatives in and around the city for both children and adults.
Projection mapping, also known as video mapping, is a dramatic and exciting video technique that is used to turn everyday objects (or even buildings) into display surfaces for video projection. The end result is a fully customized display with an unmatched “wow factor” for your event.
For many years video has been the most powerful and engaging form of communication. Professionally produced video content has the ability to deliver substantial and memorable impact on its viewer, but it can also be a double-edged sword. If your content creates the wrong impression or isn’t impactful, people will remember you – but for the wrong reasons.
Projection Blending is fantastic way of creating an infinitely customizable digital canvas, so in order to allow our clients to get an up-close and personal look at what this service has to offer, we converted our warehouse into a temporary live showcase for several days.