2nd Screen Technology increases attendee engagement and extends message reach.
The learning curve is steep, not only on the way up, but on the back-end as well – learning experts call this “The Forgetting Curve”. As event and learning professionals, it may make you uncomfortable to hear that only 20% of the knowledge presented at events will be retained.
Today’s meeting planners are challenged by their internal and external clients to keep the momentum of a meeting going well after it concludes. Here are some ideas that may help keep your event front of mind with the attendees after they have departed.
William Moulton Marston, a physiological psychologist with a Ph.D. from Harvard, introduced the DiSC Behavior Model in his 1928, <em>Emotions of Normal People</em>. In the book, he introduced his theory on the impact that human emotions have on behavior and how behavior may change over time. His goal was to identify practical explanations that would help people understand behavior and how to better relate with others.
Social Media can play an important role in organizing an event. Involve your existing attendees by posting questions to Facebook, last year’s event group, or Twitter to gather interest and insight as to what your previous and prospective attendees would like to see, hear and experience.
Kodak invented the first digital camera in 1975, but at its height Kodak also controlled 90% of the market for film in the US. So instead of pushing this new technology, Kodak held back and focused on their primary revenue source. Fast forward to today when everyone has a camera on their phone, and depending on your demographic, perhaps you have a stand-alone digital camera.
Most of us have likely been on more than one webinar where we quickly find ourselves multi-tasking and tuning out the webinar. By the time the webinar is over, we may have answered a lot of email messages, but we did not retain one single fact or take-away from the webinar
Did you know that on average, conference attendees only recall 10% of what they learn? Talk about no return on investment - what are the chances that these attendees will keep spending the money to come back year after year if they aren't absorbing the information?