A Marketer’s Perspective on the Event Industry: Your Event Should be an Extension of your Brand

I am a big advocate of brand, and brand image. I believe brand and brand image are two of the most important parts of your company – possibly even THE most important. I look at brand and brand image, because, often they point to the same thing - how you are perceived by others. Perception is reality, and a good product (or company of good people) can be defeated by a bad perception of the company. Conversely, a flop of a product can be forgotten if a company has a favorable brand image. Today, brand is often one of the most ignored pieces of marketing. And, as a marketer, and event personnel, our brand is fundamental to our company’s overall success.