Projection mapping, also known as video mapping, is a dramatic and exciting video technique that is used to turn everyday objects (or even buildings) into display surfaces for video projection.  The end result is a fully customized display with an unmatched “wow factor” for your event.

What Is Projection Mapping?

Projection mapping creates a model of a 3D object on the computer and then wrapping it with video content, essentially making it a digital canvas. Imagine the possibilities – adding unique set elements to your stage, transforming architectural elements of a venue, and supplementing the content of a presentation are just a few ways to integrate projection mapping into your event. This technology makes it possible to turn virtually any surface into a display, instead of relying on projecting onto a two-dimensional screen.

Two Ways to Integrate Projection Mapping Into Your Event

Set Elements

IMS has created set elements that are specifically designed to be projection surfaces. These elements can be integrated into your event to instantly transform the look of your set and create energy and excitement, without adding significant cost to your budget.

These elements can also go beyond merely adding visual interest to your set by incorporating them into your content strategy and using them to display key messages or infographics to your audience.  You may also consider showcasing sponsor logos on them to increase sponsor visibility, or create a new sponsorship opportunity that generates additional revenue for your conference or event.

Use Architectural Elements of Your Venue for a Custom Experience

A key feature of projection mapping is that it can transform any three dimensional object into a display.  This means that the columns in the middle of your ballroom or trade show space can now become thematic scenic elements, or the walls of a meeting room can feature real-time social conversations or audience questions.

You can also incorporate projection mapping around your stage for much more visual appeal than the traditional pipe and drape option offers.  The only limit to what you can do with projection mapping is your imagination.

What Kind of Content Do I Need?

With projection mapping, the content can be anything.

Whether you are simply looking for an interesting visual element that can add some personality to your set or you want to transform an entire venue into useable content space, projection mapping scales to fit your goals.

Any content that you have already created (videos, graphics, logos, infographics, etc.) can be brought to life with projection mapping.  Real-time content, like housekeeping notes, social engagement, or announcements to attendees, can also be used.  If you need new content created, our creative team can work with you to create exactly what you need.

What Type of Budget Do I Need?

You do not need to spend tens or hundreds of thousands of dollars to incorporate projection mapping into your event.  Using stock pieces with visual elements or content you have already created is a cost-effective way to add projection mapping into your event plan.

Anything Becomes A Canvas

Projection mapping allows any object to be brought to life with color, energy, movement, and content.  IMS Technology Services will work with you to utilize projection mapping to create a lasting impact on your audience and brand, while being sensitive to your production budget.

Want to Learn More?

The Vice President of Sales and Marketing for IMS Technology Services, Jason Cataldi, CTS, was interviewed in the current issue of Mid-Atlantic Events magazine. Or, contact us to schedule a time to talk about how you can incorporate projection mapping into your next event.

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