Allen & Gerritsen is a marketing and advertising firm headquartered in Boston, Massachusetts, focused on sparking and facilitating conversations between consumers and brands. They specialize in digital marketing, public relations, brand strategy and web development.

The Situation

One of their clients was celebrating their 75th anniversary in business and was in need of ideas for a celebration event to which would be invited Pennsylvania Governor Tom Corbett and Philadelphia Mayor Michael Nutter.

A&G account managers reviewed several possible venue locations with the client and finally decided to have the event in a tent on the client’s property in Philadelphia.

The event was planned for late October but was quickly changed to the beginning of October; significantly shortening the timeframe for planning and execution.

Client Needs

Allen & Gerritsen needed a partner who could assist them with coordinating multiple vendors as well as provide audio, video, lighting and staging for a special 75th anniversary event for their client in Philadelphia with only three weeks to plan and execute the event.

The IMS Solution

The IMS Technology Services team of account managers and production managers went into action by first suggesting a preferred tent company as well as caterers, décor companies and furniture rental contacts as well as orchestrating site inspections for all parties to see the space and prepare price quotes, drawings and renderings for the client. IMS prepared several iterations of event staging options in terms of design and pricing for Allen & Gerritsen to share with their client and finally decided upon a groundbreaking and a luncheon event for 200 guests. IMS provided a ground-supported sound system for audio coverage of the tent and the outdoor groundbreaking site in addition to custom-created thematic gobos for the interior of the tent that complemented the client’s color theme. The event was a complete success and the IMS team exceeded the client’s expectations with their efficient workflow, multiple quoting options and knowledge of industry vendors with the willingness to coordinate among all trades for the benefit of the client.

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