Wikipedia defines Augmented Reality (AR) as "a live, direct or indirect, view of a physical, real-world environment whose elements are augmented by computer-generated sensory input such as sound, video, graphics or GPS data.
Watch Charles Luyt, Creative Productions Director for IMS Technology Services, demonstrate how augmented reality can create an entirely new experience for your meetings and events.
Augmented Reality is transforming events, marketing, branding, customer and end-user experiences, and corporate operations around the world.