The hotel brand, dress code, and décor of a meeting can say a lot about the goals, and mood and feel of the meeting. Scenic staging elements are critical to meeting decor and can include simple draping and greenery on the low end or extensive decor, design, and props that can be in the 5-6 figure range on the high-end. Modular sets and enhanced technology are bringing decor costs down, and you can bring your keynote to life for a fraction of what has been the typical cost.
Here are five trends altering the meetings landscape in 2015…
An easy and affordable way to create a more engaging or intimate experience with your audience is utilizing custom event furnishings. Many high-profile events such as Dreamforce, TED and BizBash use custom furnishings like white modern lounge chairs, classic leather couches and futuristic coffee tables to create a more intimate feel. The same approach can be taken for the attendees to breakdown the audience / presenter barrier.
Adding multiple layers of stage lighting, moving lights, or ambient lighting can often produce dramatic results, without breaking the budget. With the proper design for the specific event space, lighting can set the tone of an event. Much like the awards shows you will see on TV, lights moving around the room in sync with music can create a celebratory environment. On the flip side, adding LED uplights with cool blue hues, or simple amber colors to the generic walls that enclose your space can add depth and dimension. Intelligent and ambient lighting can reflect the mood of the event and increase the excitement level with your attendees.
Pre-designed and modular stage sets allow for easy setup and dramatic effect. They can be used in conjunction with an event’s theme, or displayed as an attraction all on its own. Acrylic panels, modular cubes, “honeycomb” displays, and non-linear “sharkfins” or “leaves” are just a few of the elements to choose from that can be lit in any color, or be used as a display surface.
Having multiple screens at events has become more of the standard in recent years, but with a growing need for immersive and experiential marketing, a blended projection option may be the perfect solution. A projection blend allows you to create a massive widescreen display that allows for multiple images, videos, IMAG and other content to be shown simultaneously on one canvas. A growing trend with this type of design is a curved screen that helps break down the four walls enclosing the audience and allows them to become a participant in the experience of what is being presented. These types of displays keep your audience’s attention, ensure visibility and allow for more creative presentations.
Projection mapping, also known as video mapping, is a dramatic and exciting video technique that is used to turn everyday objects (or even buildings) into display surfaces for video projection. The end result is a fully customized display with an unmatched “wow factor” for your event. Click here for an in depth look at what Projection Mapping can do for your event.
Article submitted by Jonathan Little.