Audience, Message, Tone, Style, Length, Delivery Format: These are all elements of a video production project that, if not thought out ahead of time, can add cost and time to your project.

Effective video content has the ability to deliver substantial and memorable impact on its viewer, but it can also be a double-edged sword, as your audience may remember you for the wrong reasons if your content is not impactful. Thoughtful and deliberate planning and strategy are required elements in creating a relevant, creative and engaging video that your audience remembers for all the right reasons.

Having produced many video projects, both large and small, our Productions Department has created a brand new guide to direct you in the initial planning and strategy steps to make your production smooth and efficient, and deliver on your investment!

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