Did you know that on average, conference attendees only recall 10% of what they learn? Talk about no return on investment - what are the chances that these attendees will keep spending the money to come back year after year if they aren't absorbing the information?
Did they hear what I said? Is this thing on?
Every event is different, but to maximize impact, it's important to use Twitter before, during and post-event. Here are some helpful tips.
The state of our industry is always changing and growing. 2013 has presented challenges with short lead times to plan and execute an event. Many planners are left with less than 60 days to plan the event. With these challenges come opportunity to grasp the trends that will separate a positive return on the client's dollar so cautiously spent.
Projection mapping, also known as video mapping, is a dramatic and exciting video technique that is used to turn everyday objects (or even buildings) into display surfaces for video projection. The end result is a fully customized display with an unmatched “wow factor” for your event.
Have you ever walked into a conference or event expecting to be "wowed" but left wanting more? Whether you are an attendee or planning a meeting, chances are you have experienced an event that lacks flair causing you to lose interest and disengage
Have you ever walked into a conference or event expecting to be "wowed" but left wanting more? Whether you are an attendee or planning a meeting, chances are you have experienced an event that lacks flair causing you to lose interest and disengage.
Preparation is Key to Avoid Murphy's Law
The days of hard sets being the only option when it comes to an impactful event environment are long gone; creating subtle (or extravagant) ambiance is easier and more cost-effective than ever.
All too often, companies see event marketing as an expense rather than an investment, especially during economic crises. In today's industry, event marketing is being used to assist in reducing the overall cost of running a business. Even if your marketing budget is small, planning an event is a strategy that generally produces a high return on investment (ROI), ensuring brand awareness and 'top of mind' status.