Jason Cataldi, CTS was interviewed for the “Technology Update” article that appears in the September/October 2017 edition of Mid-Atlantic Events Magazine.
Before working for IMS Technology Services, I was a freelance event planner. I started off planning for friends and family, which led to further connections and snowballed into a side job. It is an accomplishment I am very proud of because I learned from research, networking, hard work, and my own mistakes. It was through my love for the corporate event planning industry and my full-time job in sales that lead me to IMS Technology Services.
I am a big advocate of brand, and brand image. I believe brand and brand image are two of the most important parts of your company – possibly even THE most important. I look at brand and brand image, because, often they point to the same thing - how you are perceived by others. Perception is reality, and a good product (or company of good people) can be defeated by a bad perception of the company. Conversely, a flop of a product can be forgotten if a company has a favorable brand image. Today, brand is often one of the most ignored pieces of marketing. And, as a marketer, and event personnel, our brand is fundamental to our company’s overall success.
I recently received my CMP certification, and one thing I did to prepare was take a prep course offered by MPI PHL. While I was worried about how many gallons of coffee to order for a hypothetical meeting, my fellow course takers were understandably anxious about the subject of “Technical Production” since they didn’t have a background in audio visual. If you’re in the same boat, here’s a refresher on key points to remember about event video/projection.
IMS Technology Services, an award-winning provider of event staging and systems integration solutions, is pleased to announce that Paul Wedesky, CASE, CMP has joined IMS as Chief Operating Officer for the event staging division.