During the course of my tenure in the audio visual industry, I have interviewed a number of project managers and worked for a number of companies who claimed they “managed the entire project lifecycle from concept to completion.” In all honesty, I too have claimed to be a master of this skill. The problem with this statement is that in most cases, the only individual(s) truly involved in a project throughout its entire lifecycle is the client. Key players will join and leave the team along the way, but only the client is there from beginning through the end and beyond.
Learn about Keith Moss, CTS-D, Director of Engineering
Jason Cataldi, CTS, VP of sales and marketing - event staging for IMS Technology Services talks about events going high-tech in the new issue of Mid-Atlantic Events.
I recently spoke with professional association event planners about how they achieve successful meetings.
In today’s ultra competitive business market, retaining base business as well as new business revenue & selling initiatives steer the ship towards the horizons of growth. And in sales, isn’t growth what it’s all about – both in personal development & your annual contribution to your company.
Social Media can play an important role in organizing an event. Involve your existing attendees by posting questions to Facebook, last year’s event group, or Twitter to gather interest and insight as to what your previous and prospective attendees would like to see, hear and experience.

