Jason Cataldi, CTS was interviewed for the "Outlook for 2017" article that appears in the January/February 2017 edition of Mid-Atlantic Events Magazine.
If you’re looking for ways to spice up your breakout sessions by increasing engagement, and interactivity between attendees and course leaders, consider utilizing these technologies.
Hybrid meetings offer an innovative way to engage your audience. Here is a compilation of comments from meeting professionals regarding the advantages of blending live meetings with virtual interaction from attendees who cannot attend the meeting in-person.
Apple's CEO tells ABC News that augmented reality allows people to be more "present" than virtual reality.
It had been a couple weeks now I was trying to get four friends together to work on a project. One person said “How about Wednesday?” Two people responded, “Yes, that’s good for me”. Then the fourth responded, “No I can’t do that. How about Thursday?” That continued for a while until we agreed on a time. Then it started all over again when we had to agree on a location.
The Internet Of Things (IoT), simply put, is multiple devices connected to each other, similar to ones you may be currently using like, Tile and TrackR. For meetings and events, what does this mean for you? How about tracking your fellow attendees at a large conference so you can meet up with them at a particular booth or breakout session, or better yet, track your attendees' every move? Wouldn’t you love to know where they are spending most of their time? Imagine the ability to provide your attendees with a totally immersed experience.
Ground-breaking innovations are around the corner: robot bartenders that receive orders via apps, 3-D printing models, self-driving cars that drop off attendees and park themselves, augmented reality for meetings, and combining video projection mapping with audio. All of these technologies are either here right now, will be available to planners soon, or are on the drawing board of meetings industry visionaries.
The future of event staging technology will focus on engagement, personalization, augmentation and collaboration. Attendees already crave the ability to work smarter and more productively together. Building stronger personal connections while being able to navigate through clutter and non-relevance is ever-present. The need to WOW an audience never left, but is evolving faster than many can adapt.
As the events and conference industry gears up for 2016’s busy season, planners are scrolling through their Rolodex of ideas as to how they can create a more effective general session, promote attendee engagement during breakout sessions, and generate more interaction throughout their multi-day programs.
Every year, there seems to be countless new applications and technology offerings that promise to change the landscape for event design and improve your attendee engagement, or marketing initiatives.