I am a big advocate of brand, and brand image. I believe brand and brand image are two of the most important parts of your company – possibly even THE most important. I look at brand and brand image, because, often they point to the same thing - how you are perceived by others. Perception is reality, and a good product (or company of good people) can be defeated by a bad perception of the company. Conversely, a flop of a product can be forgotten if a company has a favorable brand image. Today, brand is often one of the most ignored pieces of marketing. And, as a marketer, and event personnel, our brand is fundamental to our company’s overall success.
I recently received my CMP certification, and one thing I did to prepare was take a prep course offered by MPI PHL. While I was worried about how many gallons of coffee to order for a hypothetical meeting, my fellow course takers were understandably anxious about the subject of “Technical Production” since they didn’t have a background in audio visual. If you’re in the same boat, here’s a refresher on key points to remember about event video/projection.
IMS Technology Services, an award-winning provider of event staging and systems integration solutions, is pleased to announce that Paul Wedesky, CASE, CMP has joined IMS as Chief Operating Officer for the event staging division.
The learning curve is steep, not only on the way up, but on the back-end as well – learning experts call this “The Forgetting Curve”. As event and learning professionals, it may make you uncomfortable to hear that only 20% of the knowledge presented at events will be retained.
Today’s meeting planners are challenged by their internal and external clients to keep the momentum of a meeting going well after it concludes. Here are some ideas that may help keep your event front of mind with the attendees after they have departed.