What an amazing turnout! "We are so thankful that our guests see the value and benefit of attending Event Trends each year," said Jason Cataldi, VP of Sales and Marketing, IMS Technology Services, Inc. "Our goal each year is to provide attendees with a positive meeting experience where they will walk away with at least two or three new ideas that they can take back to their organizations and immediately put into play."
Jason Cataldi, CTS was interviewed for the “Technology Update” article that appears in the September/October 2017 edition of Mid-Atlantic Events Magazine.
Before working for IMS Technology Services, I was a freelance event planner. I started off planning for friends and family, which led to further connections and snowballed into a side job. It is an accomplishment I am very proud of because I learned from research, networking, hard work, and my own mistakes. It was through my love for the corporate event planning industry and my full-time job in sales that lead me to IMS Technology Services.
I am a big advocate of brand, and brand image. I believe brand and brand image are two of the most important parts of your company – possibly even THE most important. I look at brand and brand image, because, often they point to the same thing - how you are perceived by others. Perception is reality, and a good product (or company of good people) can be defeated by a bad perception of the company. Conversely, a flop of a product can be forgotten if a company has a favorable brand image. Today, brand is often one of the most ignored pieces of marketing. And, as a marketer, and event personnel, our brand is fundamental to our company’s overall success.