IMS in September-October 2017 Issue of Mid-Atlantic Events Magazine
Jason Cataldi, CTS was interviewed for the “Technology Update” article that appears in the September/October 2017 edition of Mid-Atlantic Events Magazine.
Read more
4 Things I Wish I Knew When I Was a New Event Planner
Before working for IMS Technology Services, I was a freelance event planner. I started off planning for friends and family, which led to further connections and snowballed into a side job. It is an accomplishment I am very proud of because I learned from research, networking, hard work, and my own mistakes. It was through my love for the corporate event planning industry and my full-time job in sales that lead me to IMS Technology Services.
Read more
A Marketer’s Perspective on the Event Industry: Your Event Should be an Extension of your Brand
I am a big advocate of brand, and brand image. I believe brand and brand image are two of the most important parts of your company – possibly even THE most important. I look at brand and brand image, because, often they point to the same thing - how you are perceived by others. Perception is reality, and a good product (or company of good people) can be defeated by a bad perception of the company. Conversely, a flop of a product can be forgotten if a company has a favorable brand image. Today, brand is often one of the most ignored pieces of marketing. And, as a marketer, and event personnel, our brand is fundamental to our company’s overall success.
Read more
5 AV Facts You Need to Know for the CMP Exam
I recently received my CMP certification, and one thing I did to prepare was take a prep course offered by MPI PHL. While I was worried about how many gallons of coffee to order for a hypothetical meeting, my fellow course takers were understandably anxious about the subject of “Technical Production” since they didn’t have a background in audio visual. If you’re in the same boat, here’s a refresher on key points to remember about event video/projection.
Read more
8 Cost Savings Ideas for AV
You don’t have to break the budget to have a great AV experience. By contracting early and working with your AV partner in pre-planning, you may be able to uncover some great cost savings.
Read more
Paul Wedesky, CASE, CMP Joins IMS Technology Services as COO
IMS Technology Services, an award-winning provider of event staging and systems integration solutions, is pleased to announce that Paul Wedesky, CASE, CMP has joined IMS as Chief Operating Officer for the event staging division.
Read more
